VOODOO DOLL

"It all started with a cow - or, more precisely, black stickers that could turn your fridge into one. A slightly frivolous invention, perhaps, but the idea clicked, took off and became Atypyk history. Since 1999, creative duo Ivan Duval and Jean Sébastian Ides have been collaborating on everyday items with a playful twist, transforming the mundane into something that merits a second glance. The Atypyk store, located in hilly Montmartre, carries fresh, unorthodox items that make perfect gifts and are made in France, some even in the boutique's in-house atelier. Think activity books dedicated to killing time, cross-stitch voodoo doll patterns, coffin-shaped mousetraps, coffee cups with predictions at the bottom, paper money confetti, or a confusing jigsaw puzzle of a puzzle. These cheeky and clever Atypyk creations have made their way into museum shops, art galleries and selected boutiques in almost thirty countries around the world. So the next time you're thinking of getting something as banal as, say, a bath towel, take a tour of Atypyk first, where the towels with cut-out eyeholes transform you into a ghost to effectively scare your house guests. That's typical Atypyk logic for you."
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